Imagination Engineering 2e: A Toolkit for Business Creativity

By Brian Clegg and Paul Birch

Revised

• Format: Paperback
• Language: English
• ISBN: 0273649299
• ISBN13: 9780273649298
• Release Date: December 2000
• Publisher: Financial Times/Prentice Hall
• Length: 226 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.7" x 6.8" x 9.6"

Customer Reviews

Provides great structure for creativity and problem solving.

The authors provide a wonderful context in which to understand both creating and problem solving in business. The book provides an excellent review of some of the best cutting edge creativity technologies, as well as many useful new tools that I have used sucessfully in my own creativity practice. I highly recommend the book to newcomers to the growing field of business innovation and creativity, as well as seasoned veterans. I'm imagining the authors' British roots are partially responsible for their fresh slant that adds to the body of knowledge provided by American authors. A great read, lots of fun, and packed with helpful tips and resources