Imagination Engineering 2e: A Toolkit for Business Creativity

by Brian Clegg and Paul Birch

Develop creativity skills and solve business problems. Creativity isn't simply important; it's essential. Innovation, differentiation and out of the box thinking are the ultimate sources of commercial... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0273649299
• ISBN13: 9780273649298
• Release Date: December 2000
• Publisher: FT Prenticehall
• Length: 217 Pages
• Weight: 1.14 lbs.
• Dimensions: 0.7" x 6.8" x 9.6"

Customer Reviews

Provides great structure for creativity and problem solving.

The authors provide a wonderful context in which to understand both creating and problem solving in business. The book provides an excellent review of some of the best cutting edge creativity technologies, as well as many useful new tools that I have used sucessfully in my own creativity practice. I highly recommend the book to newcomers to the growing field of business innovation and creativity, as well as seasoned veterans. I'm imagining the authors' British roots are partially responsible for their fresh slant that adds to the body of knowledge provided by American authors. A great read, lots of fun, and packed with helpful tips and resources