How Create Suc Mktg Plan-Rev

by Jeanne Zimmerman, David E. Gumpert, David E. Gumpert

Book Overview

A comprehensive guide to creating and implementing an effective marketing strategy introduces techniques used by some of the most creative and profitable companies of the 1990s. By the author of How... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1880394111
• ISBN13: 9781880394113
• Release Date: January 1994
• Publisher: Inc. Publishing
• Length: 290 Pages
• Weight: 1.31 lbs.
• Dimensions: 0.8" x 7.3" x 9.2"

Customer Reviews

Good book for quick reference and a great help

I really like this book and keep it near my desk at work. I bought this book as well as "The One Day marketing Plan" by Hiebing and Cooper and didn't like it as much as this one. There are some great outlines here as well as a step by step check list to keep you on track when creating a marketing plan.