""How to Mesmerize"" is a self-help book written by James Coates that aims to teach readers the art of mesmerism, a technique used to induce a trance-like state in others. The book is divided into several chapters, each of which covers a specific aspect of mesmerism, such as the history of the practice, the science behind it, and the different techniques used to induce trance. Coates provides readers with practical tips and exercises to help them...