How to Conduct Surveys: A Step-By-Step Guide

by Arlene G. Fink and Arlene Fink

Book Overview

Packed with new topics that reflect today's challenges, the Sixth Edition of the bestselling How to Conduct Surveys guides readers through the process of developing their own rigorous surveys and... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 141296668X
• ISBN13: 9781412966689
• Release Date: September 2008
• Publisher: Sage Publications (CA)
• Length: 125 Pages
• Weight: 0.62 lbs.
• Dimensions: 0.4" x 6.9" x 9.7"

Customer Reviews

How to Conduct Surveys: A Step-by-Step Guide

This book provides a step-by-step guide to conducting surveys in an easy to read format. The book also provides examples of real practice which is useful.

Great practical advice

I found the book to be a very pragmatic guide to surveying for accuracy and quality.

Good primer for online surveys!

I've been doing online surveys and consulting for years and have been using Vista surveys as I found them to be the best overall. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! By reading this book you will certainly pick up on not only critical questions you should be asking but HOW to ask them. Highly recommend!