Holiday Exotica: Around the World in Vintage Holiday Brochures

By Jonny Trunk

Go on vacation without ever leaving your deck chair: a delightful trove of midcentury travel brochures and flyers from the 1950s to the 1980s

Going anywhere nice? By coach, cruise or even Concorde? Holiday Exotica will take you on a globe-trotting tour of vintage holiday brochures. This first-ever visual guide to how we once satisfied our wanderlust, both at home and abroad, travels alphabetically from Africa and Australia to the United States and Yugoslavia, with excursions to Bognor Regis, Belfast and all points in between.
Exchanging everyday drizzle and drudgery for exotic cocktails and beach loungers, these rare, nostalgic brochures reflect our shifting attitudes to tourism in the pre-internet era, when travelers were lured by designs promising a jet-set paradise with perfect weather.
Discover how holidays were marketed to an eager postwar public--where Berlin is "worth a trip" and the clouds look curiously ominous at the Hotel New Hiroshima in Japan. Jump in the car and take a groovy 1960s motoring vacation across Italy, where cosmopolitan ancient civilizations might broaden your mind. Or relax at a 1970s Pontins, alongside hundreds of your fellow sunworshippers and their kids. So, pack your suitcase because you're booked for two weeks of all-inclusive sun (catching rays in Benidorm), sand (between your toes in Jamaica) and seasickness (a day trip to France on a Sealink ferry).
Nostalgia enthusiast Jonny Trunk founded his record label Trunk Records in 1995, specializing in releasing lost and archived recordings. He has worked with Oliver Postgate, Derek Griffiths, Tony Hart and other celebrated artists of the 1960s and '70s. Trunk also writes for a number of magazines and broadcasts his own weekly Patreon show.

• Format: Paperback
• Language: English
• ISBN: 1068294620
• ISBN13: 9781068294624
• Release Date: September 2026
• Publisher: Fuel
• Length: 224 Pages