Guerrilla Advertising: Unconventional Brand Communication

by Michael Dorrian, Gavin Lucas, Gavin Lucas

Book Overview

The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1856694704
• ISBN13: 9781856694704
• Release Date: August 2006
• Publisher: Laurence King
• Length: 192 Pages
• Weight: 2.45 lbs.
• Dimensions: 0.8" x 9.0" x 11.8"