Graphic Design Makeovers: How to Redesign for Maximum Impact

by Poppy Evans

This extraordinary collection presents dozens of case studies that describe various projects before and after having been redesigned. Each example includes detailed commentary from the designer about... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1581800290
• ISBN13: 9781581800296
• Release Date: December 2000
• Publisher: Adams Media Corporation
• Length: 143 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.4" x 8.5" x 10.9"

Customer Reviews

WONDERFUL for the self-taught designer!

i've always had a natural talent for composition and design, but lack the formal training in that dicipline. this book is wonderful because it allows you to grow as a designer by taking you on voyage inside the creative process of some of the country's leading firms. why was one logo chosen over another? how did the design firm successfully interpret and execute the needs of the client? why was a certain symbol chosen for a logo? and most important how to make a good design an awesome design. wonderful, large full-color photographs of before and after the makeover really bring the point home and help you see for yourself. you can't help but come away with ideas on how to improve the designs you work with everyday. great price too!