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Paperback Exploring The Elements of Design (Design Exploration Series) Book

ISBN: 1401832865

ISBN13: 9781401832865

Exploring The Elements of Design (Design Exploration Series)

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Format: Paperback

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Book Overview

Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size,...

Customer Reviews

5 ratings

Excellent set of basics for designing

This book has been a favorite of mine for several reasons. The basic principles and elements of design are very clearly defined and well illustrated. The book is concise though and does not give a lot of useless "fluff". The chapters include projects to do which help to cement in the information covered. As a beginning designer, I don't regret this purchase.

Best graphic design intro. I've seen

If you want to become a graphic or web designer, then you've got to know more than just the software. You also have to be familiar with the fundamental principles of design. This book is an excellent way to accomplish that. Well written and copiously illustrated, it guides the beginning designer through classic artistic basics such as hierarchy, balance, and unity of composition, then moves on to color theory, typography and other vital subjects. It is easy to understand but is by no means "dumbed down." This book was the text for an online course I took in design basics and I found it enormously helpful. You will too.

Great book for beginners!

Great book! It's great for beginners and spells everything out in an easy to learn way. I enjoyed the examples and all the little extras they added here and there to make everything sink in well.

An excellent text book

This book was a text book for my college course Intro to Graphic Design. I loved the book. It's easy to understand and provides a lot of great references, instruction and detail. I learned alot about design from this text. This book provides a good, solid introduction to graphic design.

Great book about design.

This book give you a solid base to be a good designer, inside it you can read about theories and principles of design with a lot of real-world pratical solutions. The book covers the principles of scale, balance, repetition and proximity; the elements of shape, line, size, color, texture, imagery and typography. At the end of each chapter you have a real-world project to do and a list of questions about the chapter. At all I can say that this book is a must have and much better than the "Design for non-Designers" book.
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