Game-Changing Strategies: How to Create New Market Space in Established Industries by Breaking the Rules

by Constantinos C. Markides

Book Overview

Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures...

• Format: Hardcover
• Language: English
• ISBN: 0470276878
• ISBN13: 9780470276877
• Release Date: May 2008
• Publisher: Jossey-Bass
• Length: 256 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.4" x 9.0"