Facing Public Interest: The Ethical Challenge to Business Policy and Corporate Communications

by Peter Ulrich

Strictly speaking, there is no such thing as private business since business activities have widespread and sometimes far-reaching impacts on the community. The side-effects of entrepreneurial decision making - increasing unemployment, for instance, or pollution - increasingly expose corporations to the public gaze, with management in the limelight. Facing Public Interest opens up new vistas on business policy and corporate communications facing public...

• Format: Paperback
• Language: English
• ISBN: 0792336348
• ISBN13: 9780792336341
• Release Date: August 1995
• Publisher: Springer
• Length: 275 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"