Eye Tracking for Visual Marketing

by Rik Pieters and Michel Wedel

Book Overview

In the last decade there has been a rapid growth in commercial applications of eye-tracking technology to assess the effectiveness of visual marketing efforts. Eye-movements are tightly coupled with visual attention which makes them eminent indicators of the covert visual attention process. Now a sizable and growing body of literature exists on attention to visual marketing stimuli. Eye-Tracking for Visual Marketing provides: 1. the foundations of...

• Format: Paperback
• Language: English
• ISBN: 1601981546
• ISBN13: 9781601981547
• Release Date: August 2008
• Publisher: Now Publishers
• Length: 104 Pages
• Weight: 0.35 lbs.
• Dimensions: 0.2" x 6.1" x 9.2"