Essentials of International Marketing

By Donald L. Brady

Book Overview

Covers the key topics for an International Marketing course in a concise, no-nonsense manner that meets the needs of undergraduates. In addition to the key topics, this text also offers two chapters on the metric system and on countertrade that provide e

• Format: Paperback
• Language: English
• ISBN: 0765624753
• ISBN13: 9780765624758
• Release Date: August 2010
• Publisher: Routledge
• Length: 432 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.9" x 7.4" x 9.3"