Entry Strategies for International Markets

by Franklin R. Root

Book Overview

Sage Advice on Going Global Root's perspective is extremely insightful, and clearly the work of one who knows his topics from personal experience. It encapsulates what some of us have taken decades to... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0787945714
• ISBN13: 9780787945718
• Release Date: October 1998
• Publisher: Jossey-Bass
• Length: 288 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.7" x 6.0" x 9.3"