Entrepreneurship: Starting and Operating a Small Business

By Steve Mariotti and Caroline Glackin

Book Overview

Key Benefit: For fledgling entrepreneurs and business readers, Entrepreneurship: Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace.
Key Topics: Entrepreneurs Recognize Opportunities; The Business Plan: Road Map to Success; Creating Business from Opportunity; Exploring Your Market; Developing the Right Marketing Mix and Plan; Smart Selling and Effective Customer Service; Understanding and Managing Start-Up, Fixed, and Variable Costs; Using Financial Statements to Guide a Business; Cash Flow and Taxes; Financing Strategy: Debt, Equity, or Both?; Addressing Legal Issues and Managing Risk; Operating for Success; Management, Leadership, & Ethical Practices; Franchising, Licensing, and Harvesting: Cashing in Your Brand Key Market: This book is suitable for anyone looking to start and operate a small business.

• Format: Paperback
• Language: English
• ISBN: 0133934454
• ISBN13: 9780133934458
• Release Date: December 2014
• Publisher: Pearson
• Length: 576 Pages
• Weight: 2.50 lbs.
• Dimensions: 0.8" x 8.4" x 10.7"

Customer Reviews

good book software is a joke

well writting book but software has too many overlaps and glitches to be worth the trouble, but it makes you think which is important!

Entrepreneurship

For a text book, this is actually very interesting. A great book for someone thinking of starting their own business.