Entrepreneurship: How to Start & Operate a Small Business

by Steve Mariotti

Book Overview

"A Guide for the Young Entrepreneur" This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1890859184
• ISBN13: 9781890859183
• Release Date: January 2006
• Publisher: Pearson
• Length: 660 Pages
• Weight: 0.05 lbs.
• Dimensions: 1.2" x 8.8" x 10.9"

Customer Reviews

Great material for new entrepreneurs

I consider that this material is very useful for every new entrepreneur that want to read the basics of entrepreneurship in a clear and simple way.

The best of it's kind

This is very much in textbook format but is far more engaging and interesting than any other textbook we have used. Extrememely well organized, it's broken down into 3 major sections, with each chapter just the right length for the subject matter, and lends itself easily to expansion if time is available. Seasoned heavily with real life stories and quips, even a student that doesn't like reading or school could find this course very interesting and provides a good springboard for a summer business or pt biz while still in school. I think this should become a required course for every high schooler, with so many kids not having the first clue to how to start a business, yet the majority have said they would like to have their own business at some point in their life. In short, this is a 5 star, (6 stars if they were available), because it's very interesting reading, well organized, and clearly written. There's a variety of projects suggested thruout, as well as a wealth of resources listed in the back. I was thrilled with this course-and will probably not part with my copy when we are done! I even know of some adults that have used this as a primer to start their own business.