Dynamics of Media Writing: Adapt and Connect

By Vincent F Filak and Vincent F. Filak

Book Overview

"The book was clear and easy to read with excellent examples. I liked the objectives posted as a list at the beginning of each chapter and it was clear to the students what we hoped to accomplish... By the end of the summer semester, they were writing like pros." -Heidi Cain, Lakeland University
Dynamics of Media Writing gives students transferable skills that can be applied across all media platforms--from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today's media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.

• Format: Paperback
• Language: English
• ISBN: 1483377601
• ISBN13: 9781483377605
• Release Date: September 2015
• Publisher: CQ Press
• Length: 296 Pages
• Weight: 1.38 lbs.
• Dimensions: 9.8" x 0.8" x 8.0"