Dynamic Models of Advertising Competition: Open- And Closed-Loop Extensions

By Gary M. Erickson

Book Overview

For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 9401713162
• ISBN13: 9789401713160
• Release Date: October 2013
• Publisher: Springer
• Length: 122 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.3" x 8.3" x 11.7"