Do we have Tesco loyalty?

by Jason Turner

The aims of the book are to evaluate the antecedents which influence loyalty to Tesco & Tesco Clubcard, contending that customer loyalty is influenced by factors of both a social and marketing nature.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3639357876
• ISBN13: 9783639357875
• Release Date: May 2011
• Publisher: VDM Verlag
• Length: 312 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"