
This comprehensive and richly illustrated book explains how to create a differentiation strategy--a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates,...

This comprehensive and richly illustrated book explains how to create a differentiation strategy--a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors. Filled with frameworks, tools, and templates,...