Differentiation Strategy: Winning Customers by Being Different

By Kevin W Holt

Book Overview

This comprehensive and richly illustrated book, filled with frameworks, tools, and templates, explains how to create a differentiation strategy-a strategy for being different in a way that causes customers to prefer your products and services to those of your competitors.

• Format: Paperback
• Language: English
• ISBN: 1032222328
• ISBN13: 9781032222325
• Release Date: June 2022
• Publisher: Routledge
• Length: 190 Pages
• Weight: 0.81 lbs.
• Dimensions: 0.4" x 7.0" x 10.0"