Data-Ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

by Steve Lohr

Book Overview

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world.

Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Today, Data is the vital raw material of the information economy. The explosive abundance of this digital asset, more than doubling every two years, is creating...

• Format: Hardcover
• Language: English
• ISBN: 0062226819
• ISBN13: 9780062226815
• Release Date: March 2015
• Publisher: Harper Business
• Length: 256 Pages
• Weight: 0.95 lbs.
• Dimensions: 1.1" x 6.3" x 9.1"