Creative Strategy in Direct Marketing

by Susan K. Jones

Book Overview

Transform your ideas into original and persuasive direct marketing packages that sell every time. Now in its second edition, this valuable and practical guide to the most effective creative elements includes the latest thinking on today's hot new approaches. Covers all aspects from strategic thinking and planning to production and evaluation for all media, including interactive media. Updated with new examples, you'll get all the insights and hands-on...

• Format: Hardcover
• Language: English
• ISBN: 0844231797
• ISBN13: 9780844231792
• Release Date: January 1991
• Publisher: NTC Business Books
• Length: 436 Pages
• Weight: 2.06 lbs.