Creative Strategy in Direct & Interactive Marketing

by Susan K. Jones

This is the classic primer on how to make the creative plan fit into and support the marketing plan, and develop creative ideas that are strategically accurate and tactically effective. And, in this... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1933199024
• ISBN13: 9781933199023
• Release Date: October 2008
• Publisher: Racom Communication
• Length: 409 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.0" x 7.3" x 9.2"