Creating Breakthrough Products: Revealing the Secrets That Drive Global Innovation

by Craig M. Vogel and Jonathan Cagan

For years, Jonathan Cagan s and Craig M. Vogel s "Creating Breakthrough Products" has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0133011429
• ISBN13: 9780133011425
• Release Date: January 2012
• Publisher: FT Press
• Length: 379 Pages
• Weight: 2.05 lbs.
• Dimensions: 1.1" x 6.9" x 9.5"