Built to Love: Creating Products That Captivate Customers

by Jonathan Cagan and Peter Boatwright

Book Overview

Leading companies do more than produce things that work better. Their products and services make customers feel better. They create captivating products that energize the marketplace and set the... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1605096989
• Release Date: September 2010
• Publisher: Berrett-Koehler Publishers
• Length: 192 Pages
• Weight: 0.95 lbs.
• Dimensions: 9.6" x 0.8" x 6.4"