The Craft of Copywriting: How to Write Great Copy That Sells

by Alastair Crompton

Book Overview

No Synopsis Available.

• Format: Hardcover
• Language: English
• ISBN: 0131884093
• ISBN13: 9780131884090
• Release Date: January 1982
• Publisher: Prentice Hall
• Length: 185 Pages
• Weight: 1.25 lbs.

Customer Reviews

Writers, read this!

Alastair Crompton's book is a well of sound advice. It fizzes along, every line a gem. From his long agency experience Crompton distils 200 pages of the most rounded, sensible and considered advice I have read. With Crompton by your side you can't go wrong. He has all the answers for every situation. And, amazingly, it all rings true. If you can't buy it, borrow it (as I did).