Corporate Strategy for Tourism

By John Tribe

Addressing questions of corporate strategy in tourism, this text guides the reader through the areas of strategic analysis, strategic options, strategic choice and strategic implementation. Examples and illustrative theories of corporate strategy are included.

• Format: Paperback
• Language: English
• ISBN: 0415142040
• ISBN13: 9780415142045
• Release Date: January 1996
• Publisher: Intl Thomson Business Pr
• Length: 240 Pages
• Weight: 0.62 lbs.
• Dimensions: 8.5" x 5.8" x 0.5"