Corporate Communication: Transformation of Strategy and Practice

by Peter B Hirsch and Michael B Goodman

Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.

• Format: Paperback
• Language: English
• ISBN: 1433165635
• ISBN13: 9781433165634
• Release Date: April 2020
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 164 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.5" x 6.9" x 9.9"