Corporate Communication: Transformation of Strategy and Practice

by Michael B Goodman and Peter B Hirsch

The forces of uncertainty, globalization, the networked enterprise, Web 2.0, privacy, "big data," and shifting demographics have dramatically transformed corporate communication strategy and practice. Now more than ever, it is more complex, strategic, and essential to the organization's survival. Corporate Communication: Transformation of Strategy and Practice examines, analyzes, and illustrates the practice of corporate communication as...

• Format: Hardcover
• Language: English
• ISBN: 1433165686
• ISBN13: 9781433165689
• Release Date: April 2020
• Publisher: Peter Lang Inc., International Academic Publi
• Length: 164 Pages