Content Strategy for the Web

by Kristina Halvorson and Melissa Rach

Book Overview

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're...

• Format: Paperback
• Language: English
• ISBN: 0321620062
• ISBN13: 9780321620064
• Release Date: August 2009
• Publisher: New Riders Publishing
• Length: 181 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.5" x 6.9" x 8.9"