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Paperback Content Strategy for the Web Book

ISBN: 0321808304

ISBN13: 9780321808301

Content Strategy for the Web

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Format: Paperback

Condition: Like New

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Book Overview

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy...

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