Consumer Behavior

by Deborah J. MacInnis, Wayne D. Hoyer, Rik Pieters

Book Overview

The popular CONSUMER BEHAVIOR, 7E draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1133435211
• ISBN13: 9781133435211
• Release Date: August 2012
• Publisher: Cengage Learning
• Length: 560 Pages
• Weight: 3.15 lbs.
• Dimensions: 1.0" x 8.6" x 10.9"

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