Consumer Behavior

by Deborah J. MacInnis, Wayne D. Hoyer, Rik Pieters

Book Overview

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion...

• Format: Hardcover
• Language: English
• ISBN: 1133435211
• ISBN13: 9781133435211
• Release Date: August 2012
• Publisher: Cengage Learning
• Length: 560 Pages
• Weight: 2.90 lbs.
• Dimensions: 1.0" x 8.6" x 10.9"

Customer Reviews

Great!

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