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Hardcover Consumer Behavior Book

ISBN: 1133435211

ISBN13: 9781133435211

Consumer Behavior

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Format: Hardcover

Condition: Good

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Book Overview

CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion...

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