Consumer Behavior

by Roger D. Blackwell, Paul W. Miniard, James F. Engel

Book Overview

CONSUMER BEHAVIOR, 10th Edition offers a practical, business approach, designed to help students apply consumer behavior principles to their studies in business and marketing, to their future business... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0030211085
• ISBN13: 9780030211089
• Release Date: July 2000
• Publisher: South Western Educational Publishing
• Length: 592 Pages
• Weight: 3.27 lbs.

Customer Reviews

consumer behavior

described the book as "like new" was not in like new condition. other than that, the book was ok.

The bible of consumer behavior!

This is the foremost consumer behavior text in the world. I would highly recommend this book for all students and professionals interested in marketing and the study of what makes consumers buy.