Consumer Behavior: A Strategic Approach

By Henry Assael

Book Overview

Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0618222154
• ISBN13: 9780618222155
• Release Date: July 2003
• Publisher: Cengage Learning
• Length: 656 Pages
• Weight: 3.12 lbs.
• Dimensions: 10.3" x 1.0" x 8.0"

Customer Reviews

Great reference...a keeper

This is a comprehensive buyer behavior text book. I'm an MBA- marketing major. A must have for anyone going into marketing.