Complete Meta Ads Course: Master Advertising on Facebook, Instagram, and Threads

By José Neto

COMPLETE META ADS COURSE
Master Advertising on Facebook, Instagram, and Threads
GLOBAL EDITION - Updated for Worldwide Markets
COURSE INDEX
MODULE 1: FUNDAMENTALS & SETUP

1.1 Introduction to Meta Ads

1.2 Meta Business Manager Configuration

1.3 Ad Account Structure & Global Considerations

1.4 Meta Pixel & Conversions API Setup

MODULE 2: STRATEGY & PLANNING

2.1 Objective Definition & KPI Setting

2.2 Audience Targeting & Global Segmentation

2.3 Digital Marketing Funnel Strategy

2.4 Budget Planning & Bidding Strategies

MODULE 3: CAMPAIGN CREATION

3.1 Campaign Structure: Campaign > Ad Set > Ad

3.2 Campaign Objectives Deep Dive

3.3 Advanced Settings & Configurations

3.4 Advantage+ AI Automation (2025 Updates)

MODULE 4: CREATIVES & AD FORMATS

4.1 Ad Types & Format Selection

4.2 Creative Best Practices (Global Standards)

4.3 Video & Reels Optimization

4.4 Site Links & New Features

MODULE 5: TARGETING & AUDIENCES

5.1 Saved Audiences

5.2 Custom Audiences

5.3 Lookalike Audiences

5.4 Meta Advantage+ Audiences

MODULE 6: OPTIMIZATION & ANALYTICS

6.1 Key Performance Metrics

6.2 A/B Testing Methodology

6.3 Campaign Optimization Strategies

6.4 Reporting & Analysis

MODULE 7: NEW FEATURES

7.1 Threads Advertising

7.2 AI-Generated Creatives

7.3 Creator Collaborations

7.4 Value Rules & Advanced Automation

MODULE 8: PRACTICAL CASE STUDIES

8.1 E-commerce & Retail

8.2 Lead Generation & B2B

8.3 Brand Awareness Campaigns

8.4 Mobile App Marketing

• Format: Paperback
• Language: English
• ISBN: B0GKY8F6M5
• ISBN13: 9798246449684
• Release Date: February 2026
• Publisher: Independently Published
• Length: 42 Pages
• Weight: 0.15 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"