Complete Google Ads Course

By José Neto

Complete Google Ads Course
Table of Contents

Introduction to Google Ads

Google Ads Ecosystem Overview

Google Search Network

Google Display Network

YouTube Advertising

Shopping Campaigns

Keywords Strategy & Research

Short-tail vs Long-tail Keywords

Keyword Auction System

Campaign Setup & Structure

Ad Creation & Optimization

Bidding Strategies

Quality Score

Analytics & Performance Tracking

Advanced Strategies

Common Mistakes & Best Practices

1. Introduction to Google Ads

Google Ads (formerly Google AdWords) is Google's online advertising platform that allows businesses to display ads across Google's vast network of websites, search results, YouTube, and partner sites. With over 8.5 billion searches per day, Google Ads provides unparalleled reach for businesses of all sizes.

• Format: Paperback
• Language: English
• ISBN: B0GRV7V8D6
• ISBN13: 9798251291636
• Release Date: March 2026
• Publisher: Independently Published
• Length: 30 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"