Character Merchandising in Europe:

By Th.C. Vriezen

The book focuses on the legal strategy and monitoring of merchandising campaigns of a cross border nature in 17 European countries. Drawing on the local expertise of contributing authors from each... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 9041199128
• ISBN13: 9789041199126
• Release Date: May 2003
• Publisher: Kluwer Law International
• Length: 396 Pages
• Weight: 1.61 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"