Category Management: Positioning Your Organization to Win

By Nielsen Marketing Research

Book Overview

Explains category management. The book leads readers through the process of setting up and implementing a category management strategy, using examples and illustrations. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844234893
• ISBN13: 9780844234892
• Release Date: January 1993
• Publisher: McGraw-Hill
• Length: 176 Pages
• Weight: 0.94 lbs.
• Dimensions: 8.8" x 0.8" x 6.0"

Customer Reviews

Category Management - Positioning Your Organization to Win

This book is dated in terms of when it was published, but the information holds true today as a good source in providing an overview of basic Category Management principles. Category Management is becoming more consumer centric, but if you are looking for an understanding of the core principles of category management, this is a good book to add to your library.

good basic category management

This book is a good starting point for everyone in the retail industry looking for the basics of category management. Very simple, easy-to-read and friendly language not for-experts-only.