Cases in Electronic Commerce

By Sid L. Huff

Book Overview

A collection of 25 case studies written by professors at the Richard Ivey School of Business. Each case stud y is centred on a real-world company and provides detail on the implications associated... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072457317
• ISBN13: 9780072457315
• Release Date: August 2001
• Publisher: McGraw-Hill/Irwin
• Length: 467 Pages
• Weight: 1.60 lbs.
• Dimensions: 9.1" x 0.7" x 7.4"

Customer Reviews

More needed

I believe that the best lessons in e-commerce can be learned from others. In this selection of case histories by a group of a group of professors from Western Ontario, various aspects of e-commerce stories are covered. Both product and service stories as well as ISPs, payment methods and other categories are a good start on the many good commerce ventures that have broken ground. The cases are covered in a good, logical fashion, well written and well illustrated. I only wish that they had included more about mistakes made, as well as risks and rewards of the business in general