Canadian Sport Marketing

by Benoit Séguin, Gashaw Abeza, Norm O'Reilly

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1718200943
• ISBN13: 9781718200944
• Release Date: May 2022
• Publisher: Human Kinetics Publishers
• Length: 400 Pages