Social Media in Sport: Theory and Practice

By Gashaw Abeza

This book enables students to grasp the holistic enterprise of social media as it pertains to social, legal, marketing, and management issues. The book also helps students better understand the research process in social media scholarship and make connections with academic research and applied practice in sport studies.

• Format: Hardcover
• Language: English
• ISBN: 9811237654
• ISBN13: 9789811237652
• Release Date: July 2021
• Publisher: World Scientific Publishing Company
• Length: 504 Pages
• Weight: 1.86 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"