Business Marketing Management: B2B

by Michael D. Hutt, Thomas W. Speh, Thomas W Speh

Book Overview

Reflecting the latest trends and issues, market-leading BUSINESS MARKETING MANAGEMENT: B2B, 11e delivers comprehensive, cutting-edge coverage that equips readers with a solid understanding of today's... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1133189563
• ISBN13: 9781133189565
• Release Date: January 2012
• Publisher: South Western Educational Publishing
• Length: 428 Pages
• Weight: 2.35 lbs.
• Dimensions: 0.9" x 7.9" x 10.3"