Business Marketing Management: A Strategic View of Industrial and Organizational Markets

by Michael D. Hutt and Thomas W. Speh

Book Overview

Providing the most current and complete treatment of business-to-business marketing, this comprehensive market leader captures and integrates the latest developments in market analysis, relationship... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324190433
• ISBN13: 9780324190434
• Release Date: March 2003
• Publisher: South Western Educational Publishing
• Length: 714 Pages
• Weight: 3.28 lbs.
• Dimensions: 1.3" x 8.2" x 10.2"

Customer Reviews

Business Marketing

This book discusses the principles of business-to-business marketing in a very clear manner. The topics and writing flow very easily which makes for a gentle and interesting read.