Bridging the Business-Project Divide: Techniques for Reconciling Business-As-Usual and Project Cultures

By John Brinkworth

In organizations these days, there are two cultures, two sets of expectations, two languages; that of the business-as-usual organization and separately that of projects. These cultures need to work together effectively. Unfortunately, the natural side-effect of two such different perspectives is misunderstanding, mutual incomprehension, and despite good intentions on both sides, failure to deliver desired benefits. In Bridging the Business-Project Divide John Brinkworth tackles these issues by examining: -

• Format: Paperback
• Language: English
• ISBN: 1032837497
• ISBN13: 9781032837499
• Release Date: June 2024
• Publisher: Routledge
• Length: 230 Pages