Brand Psychology: Consumer Perceptions, Corporate Reputations

by Jonathan Gabay

Why do we trust some brands more than others? How important is integrity for a brand's survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposable income. Reputation management authority Jonathan Gabay...

• Format: Hardcover
• Language: English
• ISBN: 0749479108
• ISBN13: 9780749479107
• Release Date: March 2016
• Publisher: Kogan Page
• Length: 440 Pages
• Weight: 1.74 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"