Brand Management in Emerging Markets: Theories and Practices

by Cheng Lu Wang, Wang Wei, Wei Wang

Book Overview

Worldwide brand competition has been facing new challenges as emerging markets evolve upon the global stage. Despite the fact that brand building among new markets is still in its infancy,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1466662425
• ISBN13: 9781466662421
• Release Date: June 2014
• Publisher: Business Science Reference
• Length: 337 Pages
• Weight: 2.44 lbs.
• Dimensions: 0.8" x 8.5" x 11.0"