Brand Management : Building and Managing Strong Brands

By Rajeev Batra

Rajeev Batra is the recipient of the 2025-2026 Americal Marketing Association (AMA) Branding Special Interest Group (SIG) Lifetime Contribution Award

Brand Management: Building and Managing Strong Brands offers a clear, step-by-step playbook for building and sustaining strong brands in today's dynamic marketplace and features over 50 case studies. Drawing from more than three decades of teaching and researching brand building, author Rajeev Batra equips students with the tools and confidence to build, manage, and grow strong brands throughout their marketing careers.

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• Format: Paperback
• Language: English
• ISBN: 1071904345
• ISBN13: 9781071904343
• Release Date: January 1
• Publisher: SAGE Publications, Incorporated
• Dimensions: 8.0" x 10.0"