Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge: The Obesity Challenge

By Rajeev Batra, Punam Anand Keller, Victor J. Strecher

Book Overview

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0765627175
• ISBN13: 9780765627179
• Release Date: February 2011
• Publisher: Routledge
• Length: 406 Pages
• Weight: 1.76 lbs.
• Dimensions: 1.3" x 6.3" x 9.1"