The Wide Lens: A New Strategy for Innovation

By Ron Adner

How can great companies do everything right - identify real customer needs, deliver excellent innovations, beat their competitors to market - and still fail? The sad truth is that many companies fail... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1591844606
• ISBN13: 9781591844600
• Release Date: March 2012
• Publisher: Portfolio
• Length: 288 Pages
• Weight: 1.23 lbs.
• Dimensions: 9.3" x 1.0" x 6.3"
• Age Range: 18 years and up
• Grade Range: Grade 12 and higher