Cross-Media Communications: an Introduction to the Art of Creating Integrated Media Experiences

by Drew Davidson and et al.

This text is an introduction to the future of mass media and mass communications - cross-media communications. Cross-media is explained through the presentation and analysis of contemporary examples and project-based tutorials in cross-media development. The text introduces fundamental terms and concepts, and provides a solid overview of cross-media communications, one that builds from a general introduction to a specific examination of media and...

• Format: Paperback
• Language: English
• ISBN: 0557285658
• ISBN13: 9780557285655
• Release Date: January 2010
• Publisher: Lulu Press
• Length: 294 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 7.4" x 9.7"